Resources Library by ANA

Domestic dudes

This paper explores the mindset of an emerging consuming class: the domestic dudes. These are married millennial men who, unlike their fathers, are adept at domestic matters ranging from grocery shopping to cooking and home aesthetics alongside...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Sandeep Dutta

Company: KANTAR TNS Malaysia

June 15, 2016

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW

Authors: Anna Noel Taylor, Christian Kurz, Emma Murray, James Guerrier, Jo McIlvenna

June 15, 2016

Engagement on a tightrope (Spanish)

Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...

Catalogue: Latin America 2016: Research Renovation

Authors: Juan Chasan, Pablo Cibella, Orlando Riebman

Companies: StatMark Group, S.A.,

June 15, 2016

Kicking refugees was just the beginning: The European refugee crisis

2015 was a decisive year in Europe. Hundreds of thousands of refugees arrived from war-torn Syria and beyond, walking their way through the Balkans into the EU. The largest mass migration in Europe since the 1940s brought significant changes to the...

Catalogue: Congress 2016: #WOW

Authors: Balazs Denes, Daniel Fazekas

June 15, 2016

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW

Authors: Layhour Sao, Rebecca L. Norris

Company: KANTAR TNS Malaysia

June 15, 2016

Belief, intent, action!

We intend to exercise regularly, eat healthily, purchase adequate life insurance and adhere to medications. But we don't.Innovative approaches are required to explain the intent-action gap and elicit levers to drive action. In Africa, it's key to...

Catalogue: Congress 2015: Revelations

Authors: Anurag Vaish, Ram Prasad, Sema Sgaier, Jeff Mulhausen, Katie Plocheck, Maaya Sundaram, Maria Eletskaya, Steve Kretschmer, Tim Sweeney

Company: Ipsos MRBI

October 1, 2015

Connecting with women in conservative societies

While there are many theories on high usage of Internet and Social Media amongst women in Saudi Arabia, very few actually examined the practical implications of such usage. Through usage of a customized online platform, we were able to conclusively...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Amit Sahni, Kristin Thrane Hart

Company: FeedBack Market Research

June 15, 2015

When democracy fails to deliver

Two of the world's leading democracy watchers have adopted different approaches to explore whether democracy delivers what it is supposed to deliver. The Freedom House approaches this problem by looking at two objective criteria: Political Rights in...

Catalogue: Congress 2015: Revelations

Authors: Ijaz Shafi Gilani, Jean-Marc Leger

June 15, 2015

Revealing favela & luxury (Portuguese)

Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Daniela Malouf, Barbara Toscano, Hilaine Yacooub

Company: Qualibest.com assessoria e Servicos em Internet Ltda

June 15, 2015